Q: What's the Best Baby Cheeks Color for My Skin Tone?

"The idea behind Baby Cheeks was to create just a few perfect blush shades that amplify the skin so that it looks like the color is coming from within, rather than sitting on top. They're inspired by the shades I was always creating on set by blending a little of this and a little of that, because they look so good on everyone. Our clean formula also has skin-nourishing actives and lightweight oils, which really help the color to melt in for an ultra-believable effect.

There are no rules—but if you're trying to figure out which of our nine Baby Cheeks blushes is best for you, I hope these tips help!" xx Gucci

IF YOU LOVE ROSE, PINK, AND MAUVE TONES

"Most women know intuitively if they look better in rosy blushes or peachy ones. So I always say, start there. If you usually go for a pinkish tone, Petal or Dou Dou are your best choices. Then think about the natural undertones in your skin—it can look really nice to offset them.

If your skin is more ruddy or pinkish, I’d treat those areas with foundation first to neutralize any redness, then add back some healthy color with Petal, which is a dusty nude rose with a more brown-based undertone. It’s also our best-selling shade! 

I have a lot of yellow in my complexion, for instance, so I like the way the very slightly cooler rose undertones in Dou Dou translate on me. If you like a flush that's a bit more understated, go for Garçonne, our just-pinched mauve. It's a gorgeous color, inspired by our Squeaky Clean lip balm shade, that sits between a deep violet and muted pink. It looks beautiful on fair to tan skin tones, especially olive complexions and those with neutral undertones!"

IF YOU LOVE PEACH, TAWNY, AND CORAL TONES

"If peachy tones are your thing, I'd say go for Chouchette. It's a nude peach that's so versatile and works on everyone from the model Malaika Firth, who I used it on for a shoot, to the stunning Liz Kennedy, who has fair skin. It's got a little bit of nude in it that picks up the bronze in the skin and a soft, buttery quality that opens up the face. 

Minette is its punchier coral cousin: It's a Baby Cheeks shade that has a hint of shimmer in the undertone, so it has a gorgeous lifting effect. Then there's Coquette, which is a bright peachy pink that also has a hint of shimmer. It's the lightest tone of the bunch and yet so wearable. It’s a true complexion-opener for fair to tan skin tones with a neutral/warm undertone. I like to wear this higher up on my cheeks to brighten everything and wake up my makeup."

If you're looking for a gorgeous tawny beige, on the other hand, you can't beat Mimi—it's less of a true peach, but there's a subtle hint of sienna in the undertone that's sophisticated and sultry. It works best on fair through tan complexions. I just love it on lips and cheeks.

IF YOU LOVE A VIBRANT POP OF COLOR

"Poppet is a bright flash of pink that is really its own thing and people are often surprised by how super wearable it is. Poppet is gorgeous on everyone, from the fairest to the deepest complexions. It is also beautiful if you have a lot of olive in your skin—Jennifer Aniston loves Poppet, for instance—because it melds with those golden tones in a way that looks so authentically rosy.  

And then there's Bichette! I wanted a beautiful red berry color with a velvety finish that could be blended down to give a healthy, oxygenated flush—like that little rush of blood-under-the-cheeks color when you've been out for a long walk. It can also be layered on for a bolder effect that's stunning. It truly works on any skin tone. I'm just really loving Bichette right now."

*****

Check out the full Baby Cheeks blush collection here!

 (Mimi, Petal, Dou Dou, Garçonne, Poppet, Coquette, Minette, Chouchette, Bichette)

We like questions. DM us on @westmanatelier with your biggest (and littlest, most obsessive!) beauty queries. From fixing an unfortunate brow situation to the best lip balm formulas of all-time, Gucci’s on the case!

Get This Look

View product