"For your complexion's next step, I wanted a product that's true to how approach skin as a makeup artist," says Gucci revealing the spark behind—Vital Skincare Concealer. Arriving in a gold-capped vial, her first true liquid concealer combines precise coverage with potent skincare for skin that looks like skin.
The latest formula is a medium to full coverage concealer that brightens, blurs hydrates, and sets in seconds. "It has an ease and speed to it—it builds like a dream and a little goes a long way," Gucci explains holding up the wand that's her new all-in-one secret weapon for neutralizing dark circles, covering breakouts, and erasing redness, "The result is a supernatural, real skin finish that improves skin quality over time, yet feels like nothing at all."
Alongside its self-setting technology and light-diffusing pigments, Vital Skincare Concealer is packed with powerful skincare ingredients like hyaluronic acid and peptides to hydrate and firm, plus gentian root, coffee leaf extract, and licorice extract to brighten and even tone. The nourishing formula has been clinically shown to reduce dark circles in just 4 weeks* while the airy finish delivers a creaseless, flawless canvas.
Gucci's application technique involves dotting concealer only where needed to maintain the integrity of the skin. "I like to apply concealer at the very inner corners of my eyes to neutralize darkness, and again at the outer corners for a little lift," she says. For spots and pigmentation, she dabs it on precisely where she wants to correct, then blends it with her fingers. "It melts right in and layers seamlessly with the rest of my routine." A custom cushiony doe foot applicator makes the job that much easier, she adds. "It contains a little reservoir inside that picks up the perfect amount of product every time.
Available in 16 shades, Vital Skincare Concealer is a simple tool for creating beautiful, standout skin. Watch the full video to see how Gucci wears it, or book a quick chat with our Clean Beauty Concierge to find your perfect shade match.
*Based on a clinical study, 36 participants.
