Baby Cheeks Blush Sticks(from left to right: petal, dou dou, poppet, minette, chouchette)

"The idea behind Baby Cheeks was to create just a few perfect blush shades that would look amazing on everyone—but it's true that some colors are especially pretty on certain complexions. I think most women know intuitively if they look better in rosy blushes (like Petal and Dou Dou) or peachy ones (like Minette). So I always say, start there. Then think about the natural undertones in your skin—it can look really nice to offset them. I have a lot of yellow in my complexion, for instance, so I like the way the cool undertones in Dou Dou translate on me. If your skin is more ruddy or pinkish, I’d treat the red areas with foundation first to neutralize it, then add back some healthy color with Petal, which is more of a browny rose. It’s also our best-selling shade!

Poppet is different—it’s a bright flash of pink that is really its own thing and people are often surprised by how super wearable it is. If your skin is deeper in tone, like an Atelier IX, X, XI or XII in the Vital Skin foundation range, Poppet looks especially great. It is also beautiful if you have a lot of olive in your skin—Jennifer Aniston loves Poppet, for instance—because it melds with those golden tones in a way that looks so authentically rosy.  

If you're a bit tan from the sun right now though, I'd say go for Chouchette. It's our newest shade and it's peachy and so versatile and works on everyone, from the model Malaika Firth, who I just used it on for a shoot, to the stunning Liz Kennedy, who has fair skin. It's got a little bit of nude in it and a soft, buttery quality that opens up the face and has a gorgeous brightening effect.

I hope this advice is helpful but really, there are no rules when it comes to picking the right shade except that it should make you feel good. I want you to wear our makeup your way!” —Xx Gucci

 We like questions. That’s why, starting now, you can direct message us on @westmanatelier with your biggest (and littlest, most obsessive!) beauty queries. From fixing an unfortunate brow situation to the daily sunscreen that doubles as a great base for makeup, Gucci’s on the case!