“Hi, I’m Gucci Westman!” That’s our founder, coming at you live from the bedroom of her New York City apartment. Chances are she didn’t actually get much beauty sleep. That’s because she’s been busy shooting 30 videos in nearly as many days for the launch of Westman Atelier’s new YouTube channel. From clean makeup tutorials to green beauty hauls, trampoline adventures to superfood smoothies, cryotherapy confessionals to riding lessons with her favorite horse, she’s ready to share the journey with you. Let’s go!