When Gucci was dreaming up the next Westman Atelier product for her makeup kit, she wanted to push the boundaries of what a traditional setting powder could do. "I wanted to see if we could actually press skincare into a powder," she shares of her vision for a product that could improve skin while it set makeup and reduced shine. "We developed this incredible feather-light formula in Japan, which contains micro-milled skincare actives that have been pressed into the powder—so it instantly refines skin but has long-term benefits, too!"
Enter Vital Pressed Skincare Powder, a new clean beauty innovation available exclusively on Westman-Atelier.com. Harnessing ingredients like Vitamin C derivatives, probiotics, and quinoa seed extract at efficacy levels, the antioxidant-rich formula has a two-pronged effect: First, there's the instant 'wow' of a super feathery setting powder that sweeps away shine—but not skin's natural radiance or dimension. A proprietary Skin Defense Shield Complex protects against environmental stressors and blue light. Then, there are the long-term benefits designed to help skin’s production of sebum, minimize pores and even tone.
Available in five shades, Vital Skin Pressed Skincare Powder can be swept on before or after makeup. There's Translucent, an invisible veil for most complexions. For a hint more coverage, there are also sheer tinted shades: Pink Bubble for a sheer brightening boost for light to medium tones; Créme for light to medium complexions; Dune for tan complexions; and Café for deeper skin tones. "It extends the wear of makeup and it just feels so good," says Gucci—plus, unlike traditional formulas, you can layer over it with other makeup or use it to refresh throughout the day without any trace of build-up. As for the gleaming champagne gold compact it comes in? Let's just say you may need to set a hard cap on your daily powder breaks.
No silicones, no parabens, no PEGs, no talc, no phthalates, no synthetic fragrances. Vegan & no animal testing.
