Q: How do you apply the Vital Skin Foundation?

"Vital Skin Foundation is so close to my heart," says Gucci of the creamy formula that's packed with skin-nourishing active ingredients. After being diagnosed with rosacea, she dreamt of a high-performance product that could cover redness, discoloration, or pigmentation while still feeling safe and looking like real skin once applied. That true "second skin" philosophy is the key to Gucci's application technique, where she uses two shades (lighter Atelier II and warmer Atelier IV) to conceal yet replicate natural tonality. "We're amplifying the skin instead of transforming or masking it," she explains. Watch the full video here as Gucci demonstrates her preferred method—smoothing Vital Skin Foundation on with a brush for added precision.

For more "Ask Gucci" Q&As, check out our full archive! Then, for extra tips on achieving a flawless finish, check out our Vital Skin Foundation FAQ, which covers how Gucci preps her skin and the best shade matching tools.