What's New
Say Hello To Elodie, a NEW Lip Suede Matte Lipstick
Every purchase of the limited edition “perfect rosebud” shade helps fund SeaTrees, a rising charity that’s fighting climate change by restoring oceanic ecosystems.
Makeup Tutorials
How Gucci Got Her Start In Makeup
The System
A Very Gucci Holiday
How Olympia Gayot Does New Uniform Dressing
The J.Crew creative director’s easy take on style—and skincare! and makeup!—is all about playful polish. Here are 10 everyday essentials that pull her together, including a favorite Vitamin C serum and fuzzy cropped sweater.
It's World Bee Day! 5 Easy Ways to Give Back
How to Recycle Makeup Empties with Pact
Misc
Sunscreen in 2022: What’s Safe & What to Know
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A Top Eco Activist Explains Microplastics—and How You Can Help
Environmentalist Emily Penn explains what 'micro plastics' actually means, why it's a women's health issue, and the simple tweaks to your own bathroom that make all the difference.
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Megan O'Neill Comes Clean in 11 Questions
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A Goop Editor's Guide to Pregnancy Beauty
Beauty whiz Megan O'Neill shares her top pregnancy skincare and clean makeup staples—plus, her flawless trick for concealing breakouts and how to turn your shower into a eucalyptus steam oasis. Watch now!
Misc
Pashon Murray Comes Clean in 10 Questions—Plus, Her No.1 Beauty Staple
In today's clean living Q&A, eco-activist Pashon Murray weighs in on the biggest challenge facing the environment, the life philosophy that's her life's mission, and the clean makeup staple that gets her through.
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Pashon Murray on the Most Overlooked Way to Impact Climate Change
The environmentalist—and viral Internet phenomenon—shares the simple way that each of us can reduce landfill waste and greenhouse gases.
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Francisco Costa Comes Clean: The Life Advice That Changed Everything
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Francisco Costa on the Brazilian Body Oil to End all Body Oils
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California Just Passed the Toxic-Free Cosmetics Act
Here's what it means for clean beauty—and for you.
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Essential Oils, Explained: How to Use Them Like a Pro
The plant-powered magic of essential oils has them on track to be a $15 billion industry by 2025. But they can also require a learning curve. Here's what to do (and what not to do) to harness their holistic benefits.
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Clean Beauty, Explained: What "Fragrance" Really Means on a Cosmetics Label
Is synthetic fragrance bad for your health? What about what goes down the drain? Are naturals really better for the environment? Here's the full story in terms we can all understand.
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Michelle Pfeiffer Comes Clean: 14 Rapid-Fire Questions for the Hollywood Legend
Gucci Daily
Michelle Pfeiffer's Breakthrough Perfume Line Took a Decade to Make—Here's Why
The iconic actress's breakthrough Henry Rose fragrance line sets new standards for ingredient transparency and safety in perfume. Here, she breaks down exactly why the chemicals in your perfume matter—and why she's all intrigue, no mystery when it comes to her beauty secrets.
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Alexi Lubomirski Comes Clean: The Celebrity Photographer on His Vegan Lightning Bolt Moments
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Meet Our New Clean Beauty Concierge!
Get foundation shade matched by a WA makeup artist. Perform "clean swaps" on your traditional beauty bag staples. Chat with a pro about the safe skincare actives in our formulas. How you use your complimentary one-on-one consultation is entirely up to you. Book now!
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Isabeli Fontana Comes Clean: Confessions from a Supermodel & Holistic Life Coach
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My First Big Beauty Resolution for 2020
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Ask Gucci
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Does Your Mascara Need a Clean Beauty Overhaul? Here's the Eye-Opening Truth.
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The "No" List: 11 Toxic Ingredients You'll Never Find in Our Formulas