Imagine, every day you wake up with a healthy, just-pinched flush—that perfect dusty nude rose shade bringing lips and cheeks to life.  Now, Gucci is taking what’s known as ‘the Petal effect’ to new places with a full 4-piece Petal collection, including a just-launched Lip Suede Matte Lipstick that’s as pretty as it gets.

“To give you a little backstory on Petal, that’s our eight-year-old daughter’s name. Look at her rosy cheeks and lips,” says Gucci, holding up her phone to share the face behind the original Baby Cheeks Blush shade, which has since turned into a cultish collection of makeup multi-taskers. “Petal is that ultra-flattering, flushy tone that I was always mixing up on editorial shoots using a combination of shades.”  Created while her daughter was a baby,  the best-selling shade first came to life as a clean, effortlessly blendable cream blush that featured safe ingredients—“so I didn’t have to worry about what was in my makeup when she kissed my face.”   

The fan favorite cheek color becomes that much more striking when layered with Lit Up Highlight Stick (“for radiant rosiness with just the right amount of glassiness on cheekbones or lids”) and Squeaky Clean Liquid Lip Balm (“for juiciness on the lips”).

And for fans who’ve been asking (and asking!), the new super saturated Petal matte lipstick is the punctuative pop that completes the collection.  “It just puts a fresh emphasis on the natural flush of your own lips,” says Gucci. Plus, it’s a dream to wear that doesn’t dry or feather,  thanks to ingredients including hyaluronic acid, peptides and Vitamins C + E to plump and smooth lips: “One swipe is all you need for full, cushiony color that lasts.” 

Ready to Petal? Grab your favorites from the lineup (all housed in new, joyful Petal pink boxes!) or the full collection and watch as Gucci shows you how to do a full face rosy glow—all in less than a minute.