"I'm always trying to achieve that amplified skin," says Gucci, who is reflecting on the spark behind Baby Cheeks, our clean, creamy, best-selling blush formula, which comes in five super flattering shades that appear to emanate from beneath its surface.

Infused with lightweight ayurvedic oils and detoxifying grape extracts that boost collagen production and hydration—minus the use of parabens, phthalates, PEGs, sulfates, synthetic fragrances and more—Baby Cheeks was a personal clean beauty mission. "I wanted this product to be so safe when my little baby kissed my cheeks," recalls Gucci. No surprise then that Petal, a dusty nude rose named for her three-year old daughter, is our best-selling shade—rounded out by Poppet (a bright fuchsia), Minette (a coral pop), Chouchette (a peachy nude), and Dou Dou (a warm, deep rose).

Here, Gucci breaks down everything you need to know about this makeup bag essential, including how to find the perfect shade for you!

Watch how Gucci applies Baby Cheeks using our new Baby Blender brush!